Where do the leads actually come from?
From a scraping layer that runs continuously rather than from a bought list. Local businesses by category and location from Google Maps, prospects from search, the followers of accounts your buyers already follow, keyword and domain discovery, and contact extraction. Everything lands deduplicated in one place and connected to the campaign that will work it, rather than arriving as a CSV somebody has to clean before anything can use it.
Why the deduplication is the interesting part
Sourcing leads is not hard. Sourcing them twice is, because the second message to somebody already in a conversation is the one that reads as automated, and it is the failure that scales exactly as fast as the sending does.
Deduplication at the database means a contact found by a Maps run and again by a follower scrape is one record with two sources attached, before anything is sent to them. Deduplication in a spreadsheet means it happens when somebody remembers.
What a lead arrives carrying
- The source that found it, kept on the record through to revenue rather than reconstructed later.
- Contact details extracted at discovery, not looked up by hand afterwards.
- A connection to the campaign that will work it, so it is not a list waiting to be assigned.
- Its position in the CRM, which updates from the activity itself as the conversation happens.
What this does not claim
- These are public sources. It does not buy lists, and it does not act outside the accounts and sites you have connected.
- A lead is a contact, not an intent signal. Nothing here claims to know that somebody is in the market.
- Volume is bounded by the sending pace, not by the scraping. Finding more people than the accounts can safely write to is not an improvement.